Gateway Genomics developed SneakPeek, the #1-OB/GYN-recommended early gender DNA test that’s also #1 on Amazon.com. The DNA technology behind the test provides near-perfect results (99.9% reliable at just 6 weeks pregnant!) that are delivered via a mini gender reveal party in mom’s email inbox.
To get their product ready for retail distribution, they turned to Retail Smarter. Together, we developed an enticing retail pricing strategy, and connected SneakPeek to major retailers with a stellar presentation deck and dozens of in-person and online meetings. And, we upgraded the SneakPeek consumer package to fit on the shelf next to pregnancy test kits in the Family Planning aisle.
Now, soon-to-be moms can discover the baby’s gender almost as soon as they learn they’re expecting!
Retail readiness helped SneakPeek win the 2022 Total Store Expo New Product Showcase and a fast-tracked listing with Walmart.com. It also earned in-store retail distribution in hundreds of independent pharmacies and 4,700 Walgreens stores. Gateway was acquired by Myriad Genetics, as the first retail product in their portfolio of genetic tests.