This Latina-owned brand of authentic, Mexican salsa delighted local customers and grocery stores for years, but the pandemic disrupted the business and nearly stopped sales altogether.
Founder Elia Rivera teamed up with Retail Smarter to help rescue the business. Elia owned the salsa recipe, but had never trademarked the original name or registered for a UPC code. We helped reinvent the brand from the ground up to create Rivera’s Family Recipe salsa.
We also helped Rivera’s develop a supply-chain infrastructure that could accommodate retail growth at a national level. A new co-manufacturer, new warehousing facilities, and a reliable transportation network completed the picture, and the business was truly ready for retail.
We created a retail sales presentation that authentically told the brand story. Retail buyers appreciated how the distinctive “blue label” stood out on a crowded salsa shelf. The bright label easily helped shoppers identify the all natural and authentic premium salsa. With regained distribution at Hy-Vee and new distribution at 100% of Meijer stores across the midwest, the brand is stronger than ever.