When Woman-Owned ProBiora shared their oral care probiotics story with us, it made us smile. So, we returned the favor with a stand-out yellow box that happily greets shoppers as they search for fresher breath, whiter teeth, and healthier gums. And, because oral care probiotics were so new to the retail market, we improved the package graphics and copy to help simplify probiotic science for everyday shoppers.
Talking to retailers on their own hadn’t yielded much success. So, in addition to new packaging, Retail Smarter developed a new selling story (and new presentation decks) that brought the message home to retailers.
We also helped ProBiora manage an important supply-chain transition, coordinating with suppliers for bottles, labels, and boxes, and ensuring end-to-end operations were ready to meet retailer expectations. We worked closely with the team to ensure regulatory compliance, shelf stability, and a great shopping and unboxing experience across all product lines, including oral care probiotics for adults, kids, cats, and dogs.
We made retailers smile, too, with bold campaigns that perfectly positioned ProBiora as the innovation they needed in the oral care and pet care categories. ProBiora increased volume at Amazon, Chewy, and Petco, and earned placement on the shelf in Walmart stores.