Retail messaging takes design, copywriting, and retail expertise. If your messaging isn’t just right, it costs time, money — even your place on the shelf.
Clear and consistent messaging helps retailers and shoppers connect with your brand by making them the heroes of the story.
Retailers may only give you 5 minutes to make your case. And, once a buyer decides to pass on your products, they’re not likely to give you another chance until they review the category next year.
Retailers worry about taking a risk with your product. They need to be convinced that you know the market, that your supply chain is ready, and that your financial model supports sales. Most importantly, if they decide to give you a chance on the shelf, they need to be convinced that your marketing plan will successfully sell your products off the shelf.
Shoppers may only give you 5 seconds as they scan the shelf looking for what they need.
Shoppers expect you to reduce complexity and to be as transparent and authentic as possible. Today’s shoppers easily spot gimmicks and hype — and they’ll recognize value when they see it in your product packaging and headlines.
At our messaging workshop, in just a few hours, we’ll capture all of the information retailers and shoppers need, and then collaborate with you to craft and fine tune messaging that excites retailers and shoppers alike.