Web, social, and Amazon — if your online content isn’t ready for retail, then retailers won’t even consider giving you a place on the shelf.
Retailers begin their vetting process online, using your website, your social media channels, and even Amazon.com to evaluate your retail readiness.
Website. Like your product packaging, your website needs to effectively engage shoppers and encourage sales. It should also connect with appropriate social media channels that actively support the customer experience and are consistent with your brand messaging. Overall, the retailer should see your website and social channels as assets that can help drive shoppers to purchase your product from her stores.
Amazon.com. Success on Amazon is a good indicator of success in store. So, retailers expect your Amazon.com storefront and product listings to be just as effective (if not more so) than your website. In fact, many retailers today require a history of Amazon success before they’ll even consider you for their store shelves.
RangeMe.com. Retailers will also vet your brand via trusted third-party platforms, like RangeMe and LinkedIn. Just like other social media channels, these platforms must be consistent with your brand messaging, highlighting your unique fit in the category and providing documentation of your retail readiness in terms of supply chain, certifications, and even credit worthiness.
Retailer platforms. Most retailers encourage online listings with their own platforms (Walmart.com, HomeDepot.com, Lowes.com, Target.com, Walgreens.com, CVS.com, etc.). Each platform has unique requirements and a unique user interface.
We’ve spent years developing the technical and creative expertise to optimize every platform — and to get them all aligned and working together for retail success. We stay up to date and know how to optimize each, so shoppers (and retailers) have an excellent brand experience no matter where they find you.
If you haven’t laid the groundwork for a seamless omnichannel experience that today’s shoppers demand, then retailers won’t have the confidence to bring your product in store.