Relying on their creative genius and expertise in retail marketing, we developed a comprehensive marketing strategy to rebrand the company and create a new category at retail. The strategy was brilliant, and it worked — leading to more than a decade of retail success. From packaging to web design, advertising to social media, pricing to buyer meetings, Angie and Steve are results-oriented and will positively improve your performance in retail. And, you will enjoy working with them!

Retail Smarter is an outstanding company, with outstanding service. Our products are well-received by the Latino community, but helping retailers understand the market opportunity was a challenge for us. Retail Smarter provided excellent market research and created a compelling presentation that helped us successfully communicate our vision to retailers.

I have collaborated with Angie and Steve for a number of years. Angie is a rare professional in that she understands both the sales and marketing sides of consumer products, and Steve’s experience with online sales and digital marketing is a definite plus. As President of National Sales Solutions, a sales and marketing organization, it is imperative I provide my clients with sound marketing expertise. When those opportunities arise, I always call on Retail Smarter.

Angie and Steve’s cross-functional experience is uniquely invaluable. They understand our brand and what it takes to build it, from website development to social media strategy. They also help us vet potential suppliers and benchmark cost vs. benefit analysis in supply chain and outside services. Truly, Retail Smarter is a can-do multi-disciplinarian team!

Retail Smarter elevated our online marketing game by creating email marketing campaigns and improving our website user experience. Their impressive marketing expertise and collaborative approach ensured that we put our best foot forward — and that everything stayed on-brand and aligned with our overall strategy. Their team is creative, resourceful, and strategic — so they provide amazing value for the budget. Plus, we always have fun working together. Looking forward to the next project!

Angie, Steve and the Retail Smarter team are passionate about helping small, minority-owned companies. I’ve been working with Retail Smarter since 2020, and during that time they have helped me take my brand to a new level and new retailers. They recommended and created new branding, messaging and packaging that enables my brand to pop off the shelf. Their ability for presentations and speaking the category manager’s language is second to none. And, I’m grateful for their deep expertise in retail systems, promotional programs and help in resolving supply chain challenges.

As a brand looking to expand into retail, we were so happy to have found Retail Smarter. We found out quickly that retail is no easy endeavor – having a good product is simply not enough. You need a partner with the right expertise and connections in the space. There is so much to think about ranging from new product packaging, sales materials, financial strategy, logistics…you name it. Angie and Steve made it easy and streamlined the whole process for us. Their strategy was successful – we achieved our business goal of landing in stores at mass retail. They are truly a wealth of knowledge in retail sales and marketing – something that our brand (and most brands) do not have internally. If you are looking to expand your product into retail, we highly recommend Retail Smarter!