Are you looking for a way to showcase your amazing product that is made, grown, or assembled in the U.S.? Do you want to reach millions of customers and join the Walmart family? If yes, then apply for Walmart’s Open Call 2023 event.
What is Walmart’s Open Call?
Walmart says its Open Call is “a two-day sourcing extravaganza where you can pitch your product to Walmart and Sam’s Club merchants and get a chance to land a deal” — and receive a coveted “Golden Ticket.”
In addition to presentation meetings, the event also offers attendees the opportunity to learn from some of the best. You can attend breakout sessions with Walmart and Sam’s Club leaders and special guests who will share valuable insights and tips on how to succeed as a Walmart supplier. The annual event is also part of Walmart’s commitment to invest $350 billion in U.S. manufacturing over the next 10 years, which is expected to support more than 750,000 new American jobs.
Is your small brand ready for big retail?
We agree that Open Call should be a cornerstone of your Walmart retail strategy. But we strongly prefer the word “presentation” to “pitch,” because we know that it will take more than a great product to secure a deal.
Retail buyers (at Walmart and everywhere else) are looking for emerging CPG brands who can prove that they’re truly ready for retail. At Retail Smarter, we help our CPG clients become retail ready by polishing up their brand messaging, consumer packaging, and retail sales presentations. We also help them develop a solid retail strategy, complete with supply-chain readiness and a realistic marketing plan designed to achieve real results.
Whether at a unique event, like Open Call, a virtual Zoom meeting, or even at the retailer’s corporate headquarters, our proven approach has been refined by years of award-winning retail CPG experience. Simply put, it works! And we’re thrilled when our CPG clients earn Golden Tickets and other awards that attest to their retail readiness.
Before you hit submit…
If you’d like a quick review (or even an extensive audit) of your application, your company profile, your product packaging, or your presentation, let’s talk. We offer services by the hour, by the project, or even month-to-month for ongoing retail sales, marketing and supply-chain support. If you’re ready to retail smarter, let’s talk.